Project Arjuna Project Arjuna · by Sanjul Bhakri

You've built everything. Why does something still feel missing?

Deep coaching for high-achieving men who look successful on the outside — and feel hollow on the inside.

Take the Aliveness Score See how it works →
The Work

The most successful men are often the loneliest.

You've won at work. The title, the income, the respect — all of it. And yet the connection with your partner has thinned, your body is something you manage rather than live in, and there are conversations you've been avoiding for years. This is not weakness. It is the quiet cost of a life built entirely on achievement.

In the Gita, the greatest warrior breaks down before his most important battle — and needs a guide.

Project Arjuna is the work of coming fully alive again. Not therapy. Not another performance framework. A structured path back to presence, connection, and meaning — measured, so you can see it move.

The Path

Three stages. One transformation.

A deliberate progression — from an honest look in the mirror, to a brotherhood of men doing the work, to deep one-to-one transformation.

01

The Aliveness Assessment

Begin here · Complimentary

A confidential 30-question diagnostic across six dimensions of a whole life. It gives you one honest number — and shows you exactly where the work begins. Most men find it uncomfortable in the most useful way.

30 questions~10 minutes
Your score, instantly
02

The Council

Belong · Group of 10–12 men

A private circle of 10–12 high-achieving men doing the work together. Structured sessions, real brotherhood, and the rare experience of being fully honest among peers who understand. The loneliness at the top ends here.

10–12 menCohort-based
By application
03

The Aliveness Intensive

Transform · One-to-one coaching

Six months of deep, private, one-to-one coaching through every dimension — for the man ready to fundamentally change how he lives. Re-scored at the end, so the transformation is not a feeling, but a measurable fact.

6 months1-on-1 with Sanjul
By invitation
What we measure

Six dimensions of a life fully lived.

01

Presence

Being here — not just physically in the room.

02

Courageous Conversations

Saying what actually needs to be said.

03

Body & Aliveness

Living in the body, not just carrying it.

04

Intimacy & Connection

Being genuinely close to those closest to you.

05

Identity Beyond Title

Knowing who you are when the role is gone.

06

Spirituality

Belonging to something larger than yourself.

Sanjul Bhakri
Founder · ICF-Certified Coach
Your guide
I've spent 18 years learning to be present, and 16 helping others find their way back to themselves.

Sanjul Bhakri is an ICF-certified senior leadership coach with a Harvard Ed.M. and over sixteen years across India, the US, and Ireland. He has coached more than 1,700 people and mentored 500+ founders through Nasscom and the Wadhwani Foundation.

A lifelong Vipassana practitioner and former competitive weightlifter, he brings the rare pairing this work demands: the rigour of a systems thinker and the presence of a man who has walked the path himself.

1,700+Coached
16+Years
ICFCertified
HarvardEd.M.

The work that matters most hasn't started yet.

It begins with one honest number — and one honest conversation.

Take the Aliveness Score